In this article, we look at some of the main aesthetic concerns reported by men and the treatments commonly used to address them.
Facial wrinkles, under-eye bags and dark circles, hair loss, pigmentation, sun damage and back hair are among the aesthetic concerns most frequently reported by men in several studies.
Other studies suggest that women tend to report greater concern about localised body fat, pigmentation, facial and body laxity, wrinkles, dark circles and crow’s feet.
These differences, together with the anatomical and skin characteristics that may differ between men and women, mean that specialists in aesthetic medicine for men may adapt techniques and treatment plans according to individual facial anatomy and clinical objectives.
Wrinkles
Wrinkles are one of the most common aesthetic concerns among men.
Before considering treatment, it is important to distinguish between dynamic and static wrinkles. Dynamic wrinkles appear with facial movement and expression, while static wrinkles remain visible when the face is at rest.
For expression lines, one commonly used treatment is a medicine that temporarily reduces muscle activity.
The aim is not to eliminate facial expression but to reduce selected muscle movements that progressively accentuate lines such as crow’s feet, forehead lines and frown lines.
Treatment is planned at specific injection points with the aim of preserving facial movement and the patient’s individual expression as much as possible.
Loss of facial volume and skin laxity
With age, both men and women experience changes in collagen production, facial volume and tissue firmness. These changes can contribute to a more tired or aged appearance even when deep wrinkles are not particularly prominent.
Age-related changes in collagen and facial structure do not occur in exactly the same way in men and women.
Treatment therefore needs to take individual anatomy into account.

Male facial anatomy often has a broader, more angular lower face and jawline.
When treating facial volume loss, options may include collagen-stimulating treatments designed to improve structural support and tissue quality.
Some male patients request treatment of the jawline or chin to modify facial proportions or definition. These procedures should be planned according to the patient’s individual anatomy rather than applying a single aesthetic standard.
Other treatments for facial skin laxity include focused ultrasound and radiofrequency. These technologies deliver controlled energy to deeper tissues with the aim of stimulating collagen remodelling and improving firmness. Depending on the clinical indication, other techniques such as thread lifts or laser-based skin tightening may also be considered.
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Authorship and references
The content of this article has been prepared by the Grupo Pedro Jaén Communications Department and Medical Team in accordance with our editorial commitment, which ensures the accuracy and regular updating of the information provided.
References on aesthetic concerns among men:
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